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The radio career of Mike Roberts, a native of San Antonio by way of Marion, Texas began at San Antonio College. He enrolled in the Radio-TV-Film classes there in the mid-seventies and later graduated from the program with an Associate’s Degree. While attending classes at SAC, he held down an air shift on KSYM and served as the station’s Public Service Director. As his skill level improved Mike was admitted to the internship with KTSA and became a regular performer on the ‘SAC Show’ where he gained much experience while working with experienced pros in a commercial broadcast environment.
While still attending SAC, Mike obtained his first commercial broadcast job as KBOP-AM/FM, Pleasanton in 1976, as afternoon/evening jock and commercial producer. He also ran the board for local sports broadcasts with Greg Simmons as the play-by-play announcer.
Mike’s next stop was KONO-AM in 1978. After briefly serving as the overnight jock, he quickly moved up the roster to become the youngest afternoon drive personality in the city and the station’s Music Director. He was the first KONO jock to play an ‘oldie’ when the station switched from Top-40 to what would later be referred to as the Gold Format.
He then ‘moved across the hall’ to sister station 92.9 KITY-FM for Top-40 afternoon drive duties, later moving to middays and again performing music as Music Director.
After a brief one year stint at KESI-FM (106 FM), Mike’s career flourished while working at 93-Z, KAMZ-FM, El Paso beginning in 1982. Hired for middays, he later moved to after drive and set ratings records while gaining national notoriety as the number 17 rated air talent in the nation 12+. He also voiced and produced station promos during his 3 years there.
Then it was back to San Antonio for what would become a long and successful landing at Hot AC KSMG-FM, MAGIC 105. After a year of building the evening shift up to double digit ratings he was promoted to afternoon drive where again he found ratings success. Several years later he moved to middays and again found ratings success by knocking off long dominant KTFM in the mid-nineties. During his time at MAGIC, the station changed from Hot AC to Oldies and back to Hot AC again. He also appeared in numerous TV commercials supporting major station promotions.
Clear Channel’s KQXT-FM, AC KQ102 was Mike’s next stop. Once again hired for middays, he later moved to afternoon drive during his 3 plus years with the station. While there he was also the station voice for AM 1200 WOAI.
After Clear Channel, Mike returned to MAGIC in 2003 where he is still broadcasting today.